Paco is an international creative leader and entrepreneur who has held leadership roles at top creative agencies around the world. 

At Sra. Rushmore in Madrid, he helped establish the agency as the most creative of the decade in Spain. At Ogilvy Brazil, his work contributed to the agency being named Agency of the Year at the Cannes Lions. At BBH London, he led successful global pitches for brands such as Ray-Ban, Absolut Vodka, Google and Axe. 

In 2017, Paco joined Anomaly LA as Executive Creative Director and Partner. A year later, alongside Carl Johnson, founder of Anomaly, and his longtime creative partner Beto Fernandez, he launched a new kind of agency within the Anomaly Group: Activista. A trailblazing company built on the belief that creativity can do more than drive sales. It can shift culture, spark change, and help brands grow by making a real, positive impact on people’s lives and the world.

In 2023, Ad Age named Activista Purpose-Driven Small Agency of the Year, and Fast Company recognized two of its campaigns among the World Changing Ideas.
 
Throughout his career, Paco has consistently found bold and innovative ways to connect brands with their audiences through work that people care about, talk about, and share.

His eclectic body of work reflects both his ability to move seamlessly across genres, media, and technology and his talent for building multidisciplinary teams with a “nothing is impossible” mindset.

Some of his most pioneering projects include Dove Real Beauty Sketches, the social experiment that became the most-watched video in YouTube history and won the first Titanium Grand Prix for Latin America at Cannes; Immortal Fans, the organ donor card for a soccer club, which increased organ donations by 54% and saved dozens of lives, winning a Grand Prix at Cannes; and Watch the Game Change the Game for Ally Bank, the platform that helped bring women’s soccer to primetime for the first time in the US.